At Gupta Strategists, consultants are content driven.
We are a tightly knit, enterprising team of people with a great deal of trust in one another.

Over the past few years, Gupta Strategists has rapidly grown. Yet who we are has remained the same – a tightly knit team of content-driven people who have great trust in one another and who are focused on the highest standard. There are no formal titles, and assessment is based on individual merit and results achieved for clients. Each person has individual responsibilities within the team and we all stand on equal footing.

Team member

  • Samuel Smits

    Samuel Smits
    Contact information 06 28340816
    Background • Studied economics (cum laude) at the University of Amsterdam
    • Co-founder of an IT service provider for MKB
    • Worked three years at the NMa


    ‘I became enthusiastic about being an entrepreneur when I co-founded an IT service provider. After that, I worked at the NMa and developed market oversight in the electricity and healthcare sectors. When Gupta Strategists gave me the opportunity to combine entrepreneurial work with more meaningful content, I jumped at it. I’ve been with the team since it was founded and still view projects more from the perspective of an entrepreneur than of a consultant. Being able to achieve structurally better results for a client is a prerequisite for me to starting on an assignment.’

    Making a difference

    ‘When it comes to building our team, I am inspired by the Brazilian entrepreneur Ricardo Semler. No rules, just individual responsibility. Everyone can decide for themselves about practical matters. This means there is no unnecessary overhead and everyone can spend all of their time on meaningful work. People that love difficult puzzles, take personal responsibility for results and that want to make a difference are in the right place here.’